BSM22006 Business Management Foundation Project.

 

Main Body

Project pitch

Overview and rationale of the opportunity

In the current competitive environment, people are becoming very health-conscious, and as a result of this, their lifestyle is also changing. Moreover, with the changes in the current lifestyle and working pattern the people have become a lot health conscious. They prefer to consume products and services which are healthy, and as a result of this, the organic food industry is increasing. Along with the food, the beverages are also coming in an organic taste. A business opportunity identified with the market research is the development of a healthy energy drink (Mayho et al, 2023). The reason for selecting the current opportunity as the business idea is that it will assist the business in attracting consumers and enhance the overall working of the company. The present idea will assist the business in enhancing the capability of company to a great extent. Also, when the business is based on the recent trends, it assists the business in gaining a large market share and attracting more people.

Project scope

Objectives

• The objective of the current project is to start a business which deals in healthy energy drinks for highly health-conscious people.
• Another objective is to increase sales by at least 10 % by the end of the first working quarter.

Key deliverables

• The key deliverable of the current project will include providing a product of good quality at and reasonable rate to the consumers.
• Another deliverable will include providing effective discounts to the customer so that they are highly attracted towards the buying of the new product of energy drink.

Assumption

• It is assumed that the estimated cost will not be increased, and all the work of the business will be done according to the planned performance.
• In addition to this, it is also assumed that there will not be any external changes which will affect the business and its operation (Jaeger, Harker and Ares, 2023).

Constraint

The constraint can include the financial constraint, as the management of finances is difficult for the new business. For running the new business, there are a lot of requirement of the finance and in case it will not be available timely then will be impacting the initiating of business.

In addition to this time constraint can also face constraints at the time of initiating the business (Taecharungroj and Prasertsakul, 2023). It is because there are chances that the deadlines are not met, or the changes in the external environment can affect the timely completion of the new business school

Project team

Being the project leader, my role will be to guide the subordinates to work efficiently in attaining the business objectives. I will be directing all the employees to effectively perform their duties so that the objective of the business can be attained well.

Finance manager	The finance manager will be tasked to allocate all the money to the needed activities for the successful start of the business.
Human resource manager	The human resource will be playing a major role in providing the needed workforce so that all the work can be accomplished and the objective of starting the new business of healthy organic energy drink will be successful (Stöhr and Herzig, 2022).
IT manager	The IT manager will be tasked to provide effective knowledge relating to the use of technology so that all the latest techniques can be implemented while working.
Employees	The employees will be tasked to analyse and implement all the working and planned activities provided by the managers of all the departments and the leader (Asif et al, 2023).

 

Project plan

Task Mode	Task Name	Duration	Start	Finish	Predecessors
1	Developing the business idea	5 days	Mon 19-05-25	Fri 23-05-25
2	Conducting the feasibility study	8 days	Mon 26-05-25	Wed 04-06-25	1
3	Assessing the requirements of the market and consumer	4 days	Thu 05-06-25	Tue 10-06-25	2
4	Considering the key assumption	3 days	Wed 11-06-25	Fri 13-06-25	3
5	Analysing the constraints which an idea might face	2 days	Mon 16-06-25	Tue 17-06-25	4
6	Deciding the role and responsibilities	4 days	Wed 18-06-25	Mon 23-06-25	4,5
7	Deciding on the key milestone	2 days	Tue 24-06-25	Wed 25-06-25	6
8	Finalising the requirement for the resources	6 days	Thu 26-06-25	Thu 03-07-25	7
9	Projecting the key financials	4 days	Fri 04-07-25	Wed 09-07-25	7,8
10	Implementing the planned steps	10 days	Thu 10-07-25	Wed 23-07-25	9
11	Starting the new business	3 days	Thu 24-07-25	Mon 28-07-25	10

 

 

References

Books and Journals

Asif, M.S., Lau, H., Nakandala, D. and Hurriyet, H., 2023. Paving the way to net-zero: Identifying environmental sustainability factors for business model innovation through carbon disclosure project data. Frontiers in Sustainable Food Systems, 7, p.1214490.

Jaeger, S.R., Harker, F.R. and Ares, G., 2023. Consumer insights about sustainable and ‘beyond organic ’ agriculture: A study of biodynamics in the United Kingdom, Australia, Singapore, and Germany. Journal of Cleaner Production, 401, p.136744.

Mayho, S., Mumford, D., Lloyd, D.C. and Redmond, E.C., 2023. Value chain activities of small and medium food manufacturers in Wales, United Kingdom: The KITE Project. International Journal on Food System Dynamics, 14(1), pp.95-109.

Stöhr, J. and Herzig, C., 2022. Organic pioneers and the sustainability transformation of the German food market: a politically structuring actor perspective. British Food Journal, 124(7), pp.2321-2342.

Taecharungroj, V. and Prasertsakul, D., 2023. Placeful business: Reimagining a small business concept that embraces and enriches places. Sustainability, 15(12), p.9370.