An Introduction: Service Excellence Analysis of Premier Inn
Introduction Service industry offers intangible goods or services to the customers and meets their demands and requirements. Unlike manufacturing sectors, service industries do not depend on sale of physical goods instead they provide the necessary and valuable services to the society. Premier Inn, a UK-based one of the largest hotel chains has been selected for this report. Current report will shed light on both positive and negative facets of service excellence for Premier Inn hotel. The report will evaluate these aspects by using the service quality gaps model and discuss what gaps are prevalent in Premier Inn. Further, the report will present three recommendations for the hotel to apply into their service to bridge the gaps which were identified in the report. BACKGROUND INFORMATION Premier Inn is largest hotel brand of the United Kingdom that operates its hotels at different locations such as; airports, suburbs and city centres. The hotel gives tough competition to the...