BSM22006 Business Management Foundation Project.
Main Body Project pitch Overview and rationale of the opportunity In the current competitive environment, people are becoming very health-conscious, and as a result of this, their lifestyle is also changing. Moreover, with the changes in the current lifestyle and working pattern the people have become a lot health conscious. They prefer to consume products and services which are healthy, and as a result of this, the organic food industry is increasing. Along with the food, the beverages are also coming in an organic taste. A business opportunity identified with the market research is the development of a healthy energy drink (Mayho et al, 2023). The reason for selecting the current opportunity as the business idea is that it will assist the business in attracting consumers and enhance the overall working of the company. The present idea will assist the business in enhancing the capability of company to a great extent. Also, when the business is based on the recent trends, i...