Impact of Operations and Processes on Other Functions in Volkswagen
Section 1(b) Impact of Operations and Processes on Other Functions in Volkswagen The operations at Volkswagen create substantial effects on two essential business areas which include Sales & Marketing and Product/Service Development. Impact on Sales and Marketing The manufacturing timelines and production capacity of Volkswagen determine the availability of products and forecast future sales. The delay of operational processes leads to reduced product availability for dealerships which disrupts sales campaign performance and promotional activities (Kotler et al., 2022). Operations establish the final product attributes that marketing teams use to construct brand messaging and positioning (Hill, Jones & Schilling, 2022). Impact on Product/Service Development Operations teams at Volkswagen join forces with R&D and engineering departments to verify that new models can be manufactured in large quantities while fulfilling industry rules and me...